Luigi Pira Wines | Barolo Tradition from Serralunga

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Luigi Pira | Serralunga d’Alba Barolo with Structure and Soul

Based in the heart of Serralunga d’Alba, Luigi Pira is one of Barolo’s most respected family producers. Once a top grower selling grapes to Giacosa and Gaja, the Pira family began bottling under their own name in the 1990s. Since then, their site-driven Nebbiolo wines have become benchmarks for the region—combining muscular structure with finesse and age-worthy depth.

In this collection, discover:

  • Barolo Serralunga—a powerful yet approachable village wine

  • Single-vineyard Barolos from top crus:

    • Margheria – balance and elegance

    • Marenca – depth, dark fruit, and minerality

    • Vigna Rionda – the crown jewel; complex and long-lived

  • Traditional methods: long macerations, large botti aging, no barrique

  • Highly rated by Antonio Galloni, Wine Advocate, and Decanter

Whether you’re building a cellar or savoring a bottle now, Luigi Pira’s wines deliver the soul of Serralunga—intense, age-worthy, and unmistakably Barolo.

Explore our Luigi Pira collection and experience classic Barolo from a master of the terroir.

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